Florida Retailers Association
FRA was established in 2001 for the benefit of its members who own independent Convenience Stores in and around the Greater Orlando Area.
FRA helps its members to achieve better rates and discounts on goods and services they purchase, through negotiations with various vendors including Fortune 500 companies like Pepsi Co., Coca-Cola, Frito-Lay, Monster, H.T. Hackney and like companies.
FRA also provides marketing and promotional opportunities to its vendors.